Cricket Dream Team

Traditional pharmaceutical marketing often struggles to keep doctors engaged with long-form medical content. The goal was to create a high-energy environment that naturally integrates brand messaging without disrupting the user experience.

Leveraging our founder's medical background, we identified that doctors respond most effectively to 'competitive learning' and real-time data visualization. We synchronized live cricket feeds with medical trivia and brand-sponsored auctions.

We utilized Next.js 16 and RSC (React Server Components) to handle massive traffic spikes during live match windows. A custom real-time socket layer ensured that player points were updated instantly across 100,000+ active sessions.